BEHIND THE BRAND
Considered a global leader in corrective and preventative skincare, Alpha-H creates revolutionary cosmeceutical formulations, which help bridge the gap between the beauty counter and invasive treatments.
Proudly Australian owned and operated, Alpha-H is now a global phenomenon, stocked in over 25 countries including prestige clinics, exclusive day spas, cosmetic giant Sephora, department stores Marks & Spencer, Myer and Harvey Nichols and a selection of premium airlines including British Airways and Virgin Atlantic.
Conquering the cosmeceutical world on an international scale has meant Alpha-H has had to create genius in order to stand out. Alpha-H’s best selling resurfacing treatment Liquid Gold is symbolic of this success, becoming a “cult” beauty classic with one being sold every minute of every hour, and Harper’s Bazaar labeling it as ‘bottled brilliance’.
Despite a history stretching back over twenty years, the core message remains unchanged; Alpha-H is committed to achieving clinical results with minimal effort and zero downtime. Integrity and scientific development sets Alpha-H apart from other brands, which offer a band-aid rather than a solution for specific skin concerns. To achieve fast effective results Alpha-H use a concentrated and balanced combination of potent cosmeceutical and natural ingredients, which are supported with scientific evidence and efficacy studies.
Brand owner and director Michelle Doherty stands for Alpha-H out of her own skin struggles and personal need for effective skin treatments. Michelle believes brands need to be accountable for their products and deliver on the promise of a healthy functioning skin.
"Gone are the days of conventional skincare; it's never slowed the ageing process and it won't now. People should be looking for products that are evidence based with concentrations of active ingredients proven to cultivate the integrity and health of the skin." - Michelle Doherty.
Alpha-H are leaders in exfoliation, resurfacing and skin renewal; formulating our own clinical peels and supplying the professional beauty industry. Over 1000 clinics worldwide offer our treatments and we continue to innovate and set trends within the professional industry. As a brand, we’ve owned the category of skin resurfacing for over 2 decades - long before it became fashionable to develop exfoliating products.
We don’t have time for complicated beauty routines, and we don’t want to wait to see results. Our products are easy to use and are multi-functional.
We use high percentages of active ingredients and keep our price points honest. We believe everyone is entitled to great skin regardless of budget.
We have open communication with our customers and remain accountable for the products we create. We deliver on the promise of a better functioning skin.
We let our products do the talking not our packaging. Alpha-H stands for understated elegance and intelligence, with packaging that is clean and smart without being over the top.
Above all we are passionate about skin and are dedicated to creating products that produce clinical results and solutions for your skin concerns.
No one knows better about the difficulties of living with a skin condition than Michelle Doherty, Director of Alpha-H. Having suffered with chronic cystic acne in her teenage years and throughout her 20s, Michelle began a quest to find a product range that would address not just the imbalances of the skin on a daily basis, but one which would help prevent those problems from reoccurring.
Disappointed by the results she achieved from over-the-counter cosmetics and appalled by the disinterest and lack of empathy from medical professionals, Michelle was introduced to Alpha-H when the brand was in its infancy. Within days of using the range she saw immediate and sustained visible improvements; not just in her skin, but in her confidence and self-esteem.
The experience was life changing. Ultimately she would give up her job to work alongside the brand and spread the Alpha-H gospel. As the owner of Alpha-H, Michelle now travels the globe meeting men and women with their own skin concerns and problems; she dedicates herself to developing products which can help bring sustainable solutions to others.