What do your customers like about the Alpha-H range?

Specialising in gently resurfacing and regulating overactive, sensitive skin, Alpha-H is adored by our customers for its ability to perfect even the most troublesome of complexions. Whether battling blemishes, unifying skin tone or striving to restore lost radiance, Cult Beauty’s army of ‘sk-intellectuals’ know that no skin care arsenal’s complete without the brand’s golden touch.

What are your top selling Alpha-H products on the site?

Our bestselling Alpha-H product is the legendary Liquid Gold, which has become nothing short of a Cult classic. The potent glow-giving abilities of this glycolic acid treatment have led to 140 (equally glowing) five-star reviews on our site, with countless customers naming it their ‘Holy Grail’ or ‘game-changing’. As for the runner up, Beauty Sleep Power Peel is our second best-selling Alpha-H formula, beloved for its plumping and radiance-boosting benefits.

How has the range evolved with Cult Beauty?

It all started with Liquid Gold, which launched on our site in 2009 and quickly transformed the complexions of hosts of our discerning customers. Over time, we’ve expanded our supplies and are now the proud stockist of almost 50 of our favourites from the line, including eye, lip and body products as well as renowned complexion perfectors. Alpha-H is now one of our bestselling (and best-loved!) skin care brands.

What's trending on Cult Beauty right now?

At the moment, we’re noticing that skin care fans are particularly interested in the ingredients that go into their products. With customers becoming increasingly skin-savvy and looking behind the label more than ever before, ingredients need to be innovative and effective. Having pioneered the use of glycolic acid in skin care and used this innovation to create formulas that really work, Alpha-H is perfectly placed to meet this growing demand.




Liquid Gold 2-for-1         Beauty Sleep Power Peel Home and Away pack

2 for 1 liquid gold

(Cult Beauty Exclusive)



Beauty Sleep Power Peel

Home And Away Pack
50ml and 15ml Duo



Terms and conditions apply. Available while stocks last.