CULT BEAUTYMarch Stockist of the Month


SPECIAL OFFER: Liquid Gold SUPERSIZE 200ml RRP £46.95, Worth £67.95 & Daily Essential Moisturiser 50ml DUO RRP £29.00, Worth £58.00.



1. What does it mean to you to be an Alpha-H stockist?

Alpha-H embodies everything Cult Beauty stands for — efficacy, transparency and accessibility. One of the first brands to be ushered into the ‘cult’ when we launched 9 years ago, we’re proud to have been part of Alpha-H’s phenomenal journey – growing in tandem and supporting one another, to become recognised and well-respected players on the beauty stage.


2. What do your customers like about the Alpha-H range?

You mean, apart from Liquid Gold? One of the most consistent messages we hear from customers is their appreciation for Alpha-H’s brand-positioning —there’s something for all ages and skin types, at a price point that’s accessible to most. From teenage acne to signs of ageing, Alpha-H’s dedication to solving the common skin problems - using potent, pioneering ingredients without any unnecessary frills – has transformed the complexions of so many Alpha-H converts, who won’t entrust their skin to any other brand.


3. What is your favourite Alpha-H product and why? 

It has to be Liquid Gold, which has triumphed over so many unwelcome breakouts, waged war on our fine lines and effortlessly dispelled signs of dullness. It’s the little black dress of our skincare wardrobes.


4. What are your top selling Alpha-H products on the site?

Liquid Gold is the star of the range, but there are so many good sellers. The Daily Essential Moisturiser and the Liquid Gold Intensive Night Repair Serum do particularly well. We know there are many exciting new products to launch in 2017, and we are all very excited about these.


5. What 3 beauty products would you take to a desert island and why?

Living on a desert island is tough on the skin; lots of time spent out in the elements with strong sun and weathering tropical winds and rain. The Daily Essential Moisturiser SPF 50 would be essential to moisturise and protect your skin from the UV, with the Liquid Laser Super Anti-Ageing Balm to reverse, replenish and rejuvenate any ageing skin damage overnight. Then the Liquid Gold Smoothing & Perfecting Mask is the perfect partner to these two, once a week resurfacing, balancing hyperpigmentation and deep cleansing your pores.


Courtesy of Alexia Ing, Founder of Cult Beauty.