Vitamin Profiling


“Each day we dress according to the weather and what we are doing, but what does our day in skincare look like? Today I’m on the sunny Gold Coast so I’ll apply Vitamin C to help protect my skin from UV damage. Yesterday I was in the TV studio all day with the air conditioning cranking so I reached for Vitamin B to replenish my moisture levels. I’ve been travelling for the last month and my skin is looking fatigued—so tonight I’ll be nurturing it with Vitamin E.”
— Michelle Doherty, CEO Alpha-H

Because one size does not fit all when it comes to skincare, we have created Vitamin Profiling—a multidisciplinary approach to lifestyle and ageing. This bespoke beauty initiative allows you customise your homecare routine to meet any skincare eventuality by a simple process of self-prescription.
The Vitamin Profiling Collection contains four custom-designed vitamin serums – A, B, C, E - each of which possesses a unique profile in terms of its specific skincare benefits. Having four single vitamins to select from allows you—whatever your age, skin type or lifestyle – the opportunity to take greater control of your skincare routine by selecting one of the four vitamins to meet the precise needs of your skin at any given time, day or night.
The primary function of each vitamin serum is:

Vitamin A: Anti-Ageing
Vitamin B: Build Moisture
Vitamin C: Clarity Enhancing
Vitamin E: Emergency Repair






Personality: Night-specific, firming anti-wrinkle treatment.
Provenance: Vitamin A is extracted from kale, beetroot & carrots.
Components: Encapsulated Retinol and Retinyl Propionate blended with Squalane, Evening Primrose, Macadamia Seed and Jojoba Seed oils.
Self-prescribe for:  
Ageing, sun damage, skin yellowing, loss of elasticity, acne/acne scarring, prematurely weathered or coarsened skin texture.

Vitamin A works by normalising cellular function—meaning it has a corrective effect on all skin conditions.

It stimulates and thickens the dermis, home to our collagen, elastin and capillaries; this reduces wrinkle depth, firms the skin and increases blood flow to the epidermis.

It decreases sebum production whilst increasing the rate of wound healing, making it very effective for reducing acne and acne scarring.

It repairs the cellular structure of the epidermis—thus optimising the skin’s intrinsic UV protective capabilities.




Personality: Day or night—builds moisture and collagen; suppresses pigmentation and redness.
Provenance: B3 is extracted from legumes, B5 from avocados.
Components: Niacinamide (B3) and Panthenol (B5) blended with Copper Peptides, Chia Seed, Ferulic Acid, Fision Hydrate and a unique form of Hyaluronic Acid (Cube3) which has been fractionated into different molecular sizes so it can penetrate to different depths.
Self-prescribe for: Dehydrated, dull, pigmented, stressed, blotchy skin and skins with impaired barrier.
  • Vitamin B works by increasing production of ceramides and fatty acids—to boost the skin’s moisture levels and barrier function and also prevents moisture loss.
  • Increases the skin’s antioxidant response by precursor enzymes increasing glutathione and is clinically proven to inhibit the formation of age spots.
  • It regulates the output and consistency of sebaceous oil to reduce acne breakouts.
  • Copper Peptides stimulate collagen and elastin synthesis and increase energy
  • Chia Seed has the highest antioxidant concentration of any oil and is clinically proven to reduce trans epidermal moisture loss.
In an independent clinical study carried out by Dermatest on 21 participants who applied Vitamin B serum twice daily:
95% of participants saw a reduction in wrinkle depth
80% saw an improvement in skin firmness and tightness
76% saw an improvement in radiance and clarity




Personality: Daytime antioxidant marvel. Restores clarity and radiance.
Provenance: Vitamin C is extracted from green vegetables and citrus fruits.
Components: Ethyl Ascorbic Acid blended with Grape Seed, Licorice Root and Hyaluronic Acid.
Self-prescribe for: Lifeless, sun damaged, collagen-poor, dull, pigmented skin.
  • Vitamin C works by shielding skin cells from the free radical activity that triggers wrinkles, hyperpigmentation and premature ageing.
  • It helps to strengthen and repair broken capillaries and reduce redness.
  • It helps to reduce sunburn caused by exposure to UVB radiation.
  • Skin cells convert up to 89% of Ethyl Ascorbic Acid into L-Ascorbic, which encourages collagen development for a much firmer skin.
  • L-Ascorbic slows the production of melanin—to prevent the formation of age spots due to UV exposure, hormonal changes, pregnancy and the contraceptive pill.




Personality: A literal ‘first aid kit in a bottle’. Promotes healing and skin repair.
Provenance: Vitamin E is extracted from olives, papaya and soybean oil.
Components: Encapsulated Vitamin E blended with Evening Primrose, Macadamia Seed and Jojoba Seed oils.
Self-prescribe for: Dry, mature, scarred, flaking, reddened, aggravated skin.
  • Vitamin E works by preventing free radical activity whilst boosting the skin’s moisture content and its immune response.
  • It reduces sensitivity, inflammation and UV-induced erythema and edema.
  • It protects fibroblast cells—the cells responsible for collagen and elastin production.
  • It improves the appearance of rough, dry, cracked or damaged skin.
  • It speeds up the healing process on scarring left from acne, sunburn, insect bites and rosacea.


In case you haven’t heard, vitamin serums are the BUSINESS when it comes to skincare. Vitamins A, B, C and E are essential for fighting free radicals, clearing dark spots, minimising fine lines, soothing irritation, increasing luminosity and increasing our defense against UV light. And, while eating a nutrient dense diet will help, only 1% of orally ingested vitamins actually reach the skin... Since Alpha-H launched their Vitamin Profiling Collection earlier this year, I’ve been a loyal and vocal advocate of the products.” — Sigourney Cantelo, Founder Beauticate



Our skin is the largest organ of the body, reflecting everything that takes place within it: be that our physiology, health, state of mind—even our emotions.
Because of this, the skin’s needs are constantly changing; in response to our individual lifestyles, stress levels, sleep patterns, hormonal fluctuations, diet and environment.
Solution-based skincare needs to be able to accommodate these changes, correcting any imbalances, whilst giving our skin the optimum level of nutrients and antioxidants to maximise its health and wellbeing on a day-to-day basis. The most readily available source in nature for these components are to be found in vitamins A, B, C & E.
Vitamins are organic compounds, essential for growth and health that cannot be synthesised by the body, which is why following a balanced diet and taking vitamin supplements is so important, but research suggests that only 1% of orally ingested vitamins ever actually reach the skin, leaving our body’s largest organ deficient in many of the components essential to maintaining healthy cell function.


The key indicators of vitamin deficiency in the skin are a chronic lack of radiance, loss of elasticity, inflammation and sensitivity, compromised barrier function, skin roughness, and an increase in visible wrinkle depth. Put these elements together and you have all the key indicators of advanced skin ageing.
To compensate for these deficiencies and help prevent the skin from ageing prematurely requires a new way of thinking about vitamin supplementation, using topically applied formulations that deliver high doses directly into the skin.
Introducing vitamin profiling into your homecare routine can help to:
  • Boost collagen production                     
  • Diminish wrinkles
  • Boost hyaluronic acid production        
  • Improve elasticity                                     
  • Brighten your skin tone                                            
  • Lighten your pigmentation
  • Regulate sebaceous secretion                               
  • Stimulate new cell production
  • Reduce inflammation                                               
  • Improve skin texture
  • Reduce redness                                                          
  • Strengthen capillaries
  • Boost skin immunity                                                  
  • Reduce scarring
  • Shield the skin against pollution         
  • Reduce trans epidermal moisture loss
“Treating vitamin deficiency in the skin and preventing premature ageing requires a new way of thinking about vitamin supplementation—using topically applied cosmeceutical formulations that deliver high doses directly into the skin. We call this approach Vitamin Profiling.”Michelle Doherty, CEO Alpha-H